Hi-Yah Bait Company, a high-performance, veteran-owned bait company known for its precision-poured, fish-slaying plastics, is proud to announce a strategic partnership with ArmyBassAnglers—one of the most mission-driven and respected organizations in the outdoor industry.
What makes this partnership even more powerful? The founders of Hi-Yah Bait Company aren’t just supporters of ArmyBassAnglers—they’re part of its family. As longtime team members and passionate patriots, the owners have stood shoulder to shoulder with ArmyBassAnglers for years, representing the brand’s core mission: Support. Defend. Fish.
“We’ve been boots on the ground with ArmyBassAnglers at tournaments, on stage at ‘Force on Force,’ and in the trenches of the Fishing for Freedom events,” said Marty Massoletti, a Hi-Yah Bait Company representative. “Partnering officially just felt right—it’s a full-circle moment for us as both veterans and anglers.”
Hi-Yah Baits brings a lineup of hand-crafted soft plastics engineered to perform under pressure—just like the warriors who use them. With roots deep in service and a passion for the sport, their products will now be featured across ArmyBassAnglers’ national platforms, including The Sportsman Channel, nationwide tournaments, and social media campaigns.
ArmyBassAnglers CEO and two-time team champion Shawn Dalrymple praised the partnership:
“This isn’t just another brand deal. These are teammates, friends, and battle buddies who’ve lived our mission from day one. Hi-Yah Baits represents the best of what it means to be ArmyBassAnglers—commitment, craftsmanship, and camaraderie.”
As part of the partnership, look for collaborative content, and powerful storytelling that highlights the veteran journey from service to success in the outdoor industry. Together, Hi-Yah Bait Company and ArmyBassAnglers will continue to champion efforts like Fishing for Freedom, providing unforgettable fishing experiences to active-duty service members and veterans.
Hi-Yah Bait Company was founded by Bart Doty. In January of 2023, Marty Massoletti and Joe “Squirrel” Nolley joined as partners.
Our products are indeed built for fisherman, BY fisherman. We truly feel we make a high quality product for a affordable price. Our product lines are built with quality materials and offer a “only found here” action in some products we manufacture.
Driven by the mission Support. Defend. Fish., ArmyBassAnglers is a nationwide team of veterans, active-duty soldiers, and patriotic anglers focused on honoring service through fishing, conservation, and outreach—including its flagship Fishing for Freedom initiative.
